: : For months now Iz and I have been talking about ideas for creative marketing strategies that would be aimed at convincing more people to wear bike helmets. Why people don't wear bike helmets I can't understand. A simple solution that will save your life one day. Let's just say it's a very unwise decision not to wear a helmet, one of the worst decisions you can make in your life.
Then today I get some great news from my Swedish friend Tina. A couple of her classmates from the Design program at Lunds University, Sweden have been working on developing a new bike helmet which started as their thesis project while in school. Today, 6 years later they are launching their bike helmet, .Hövding., which looks like a collar and functions like an airbag for your head. A brilliant invention! Watch the video on their website to see how it works. Not only will it save your life, but it's a style statement as well, with interchangeable sleeves to match your outfit. Check out their available styles.
Congrats to the .Hövding. team, a great accomplishment! Let's hope this is the solution or at least the direction for the solution of this age old problem.
PLEASE WEAR AND ENCOURAGE THE ONES YOU LOVE TO WEAR A BIKE HELMET!
